by Charlotte Brown | Dec 24, 2022 | Uncategorized
Wine and Storytelling: A Perfect Pairing for Building Stronger Customer Relationships and Boosting Wine Sales Storytelling is a powerful tool for marketers, and in the past few years, storytelling has become an increasingly important part of marketing strategy and has...
by Charlotte Brown | Dec 24, 2022 | Uncategorized
Don’t Get Lost In The Crowd: The Six Wine Stories Your Must Tell To Set Your Brand Apart In 2023 Producing close to 500 episodes of Interpreting Wine podcast over the last half-decade I’ve attracted listeners from the whole wine sales cycle, including importers,...
by Charlotte Brown | Dec 24, 2022 | Uncategorized
From Chaos to Connection: How to Improve the Visitor Experience and Build Stronger Customer Relationships at Wine Trade Tastings I remember one of the first wine trade tastings I ever attended. I was excited to try all of the different wines and meet the producers,...
by Charlotte Brown | Dec 10, 2022 | Uncategorized
The power of regional level storytelling in wine marketing: how it can differentiate your wines, save you time at tastings, and support a sustainable and equitable industry By developing a regional-level story, wine producers can create a compelling and unique...
by interpretingwine | Jul 26, 2020 | Website
Six of the best wine podcasts to listen to in 2020 If you’re looking for a new wine podcast to listen to, you are increasingly spoiled for choice. What used to be a niche area when podcasts were still in their infancy has developed into a fairly crowded...
by interpretingwine | Jul 26, 2020 | Website
Should wine podcasts educate, inform and entertain? Is it helpful to consider much bigger goals when producing podcast content? Here I expand on what it takes to produce wine content at the scale that I have been. This may resonate with some of you who may be...
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