In the lead-up to fairs like Wine Paris and ProWein these questions decide whether you’re remembered after the fair closes:

• What are your customers saying when you’re not in the room?
• How do you level the playing field when you’re not the loudest voice in it?
• What do you lean on when you haven’t picked one signature grape to hang your story on?
• How do you sell in two places at once?
• How do your partners sell what they feel, not what’s in the bottle?
• What should sales staff say when they’re representing a family business?

Word-of-mouth doesn’t spread because a region or a winery is good; it spreads because anyone can say what makes it different, in their own words, to someone who wasn’t there.

To be remembered, you need to solve two key problems:

Will they hear it?

Every stand at Wine Paris is fighting for the same limited pool of attention.
Your invitee might not show. If they do, they might not have time to stop and listen.
That’s not a story problem. That’s a reach problem.
Attention Insurance solves for reach.
It puts your story in a format people can take with them, whether they made it to your stand or not. Cellar Soundbites.

If they do hear it, will it survive being retold when you’re not there?

A story that only works when you’re the one telling it dies the moment you leave the room.
Story Insurance solves for that.
It finds the specific, retellable thing about your winery your current slogan doesn’t carry.
Not “family-owned, multiple generations, respect for tradition.”
The thing anyone can repeat, in their own words, days later. Your Winery Fingerprint.

You need both.

Reach without substance is noise.
Substance without reach never gets heard in the first place.

Cellar Soundbites Case Studies

For regions: Oregon, Washington,
For producers: Oldenburg Vineyards, Springfield Estate

Winery Fingerprint Case Studies

For producers: Anna Faber, Theresa Breuer

Get Better Results From Your Live Events in 2027

Interpreting Wine specialises in marketing campaigns for the world’s leading wine regions. Recent satisfied clients include: vins de Bourgogne, Washington Wine,  Uruguay Wine and British Columbia.

Interpreting Wine offers four key outcomes for your next wine event:
1. Reach many more people than can attend in-person. Especially wine professionals in the US, UK and Scandinavia.
2. Significantly higher engagement with those that do attend.
3. Re-engage those who don’t attend.
4. Capture content to start promoting future editions.

We deliver this in three stages:
Stage 1. Content broadcast in advance, featuring the organisers looking ahead to the event.
Stage 2. Regional and Producer PDFs, that tell more stories and describe the wines on offer. Made available to attendees before, during and after the event.
Stage 3. Content captured around the event itself. Which is broadcast afterwards. Including masterclasses or talks and in-depth interviews with producers and guests.

Click below to learn how this process might work for your event.

Previous clients include