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What is a podcast?
Podcasts are the modern version of the radio; available on demand and wherever listeners are. Podcasts can be accessed with nothing more than a mobile phone and are typically listened to when cooking, exercising or working. The ease of access has seen an explosion in podcast listening in recent years. In English speaking markets, podcasts are especially popular in Ireland, United States, Canada and the United Kingdom.
The most popular platforms to discover and listen to podcasts are Spotify and Apple Podcasts.
What can podcasts do for my business?
Podcasts are a well recognised way to meaningfully engage with the wine trade and bring them value at a time and place that suits them.
What is Interpreting Wine?
Interpreting Wine is one of the world’s premier drinks and hospitality podcasts. Previous guests include Masters of Wine, Master Sommeliers, winemakers and international chefs.
Listeners include influential restaurateurs, chefs, bartenders, sommeliers, front of house, sales teams, importers and drinks writers, mainly drawn from the hospitality industry.
How do podcasts compare to print?
Podcasts enjoys several advantages over print publications:
- Listeners receive episodes instantly on their preferred device and numbers can be tracked by location.
- Episodes can last upwards of 30 minutes, giving more value to the listener.
- Podcasting is an intimate format that listeners really engage with.
- A high quality series can be recorded, edited and broadcast speedily.
How do podcasts compare to tastings?
Advantages of podcast series over trade tastings:
- Infinitely scalable and can be shared hundreds, even thousands of times without an additional time or product cost.
- Recordings can be repurposed for offline training and presentations, and as source material for social media posts, tasting notes and sales presentations.