I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the MW Student Series series.
Across these 4 episodes exploring the personal and professional experiences of four current MW students, with the aim to shine a light on the varied roles each has within the wine industry. In each episode we’ll also be tasting a selection of wines that have a special significance to each of them.
We close out the series in the company of Wine Marketing Strategist Florencia Gomez
London-based Florencia hails from Argentina, has over 12 years of experience at all stages of the wine supply chain, and is currently a stage 2 MW candidate.
She holds a winemaking degree has made wine in Argentina, the US, France, and Croatia. Subsequently working as an Export Manager at Argenina’s Grupo Peñaflor, Since 2019 Florencia has been a consultant, using her experience to rethink wine communications from a holistic perspective. Working as a brand ambassador, content creator and communication strategist.
We taste three Argentinian wines, a Chardonnay from Buenos Aires, a criolla and a cabernet franc both Salta in the North. Florencia knowing each of the wineries intimately from her time at Grupo Peñaflor.
00:00:00 Origin Story
00:00:00 Argentinian wine culture
00:00:00 Flor’s consultancy
00:00:00 Argentinian Wine overview
00:00:00 Costa Y Pampa Chardonnay
00:00:00 Valle Esteco Criolla
00:00:00 Cabernet Franc
00:00:00 Future Wine Trends
00:00:00 Master of Wine Programme
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Intro and outro music
The New Investors
GUEST CONTACT: Florencia Gomez, Wine Marketing Strategist
Wines 2, 3: https://www.elesteco.com.ar/en/home-2/
Date recorded: 30 Nov 2021
Listen and subscribe: www.interpretingwine.com
Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable
MW Student Series SERIES DIRECT LINK
Melissa Worrall www.interpretingwine.com/463
Victoria Daskal www.interpretingwine.com/464
Luke Harbor www.interpretingwine.com/473
Florencia Gomez www.interpretingwine.com/474
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