I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the MW Student Series series.

Across these 4 episodes exploring the personal and professional experiences of four current MW students, with the aim to shine a light on the varied roles each has within the wine industry. In each episode we’ll also be tasting a selection of wines that have a special significance to each of them.

We close out the series in the company of Wine Marketing Strategist Florencia Gomez 

London-based Florencia hails from Argentina, has over 12 years of experience at all stages of the wine supply chain, and is currently a stage 2 MW candidate.

She holds a winemaking degree has made wine in Argentina, the US, France, and Croatia. Subsequently working as an Export Manager at Argenina’s Grupo Peñaflor, Since 2019 Florencia has been a consultant, using her experience to rethink wine communications from a holistic perspective. Working as a brand ambassador, content creator and communication strategist.

We taste three Argentinian wines, a Chardonnay from Buenos Aires, a criolla and a cabernet franc both Salta in the North. Florencia knowing each of the wineries intimately from her time at Grupo Peñaflor.

00:00:00 Intro

00:00:00 Origin Story

00:00:00 Argentinian wine culture

00:00:00 Flor’s consultancy

00:00:00 Argentinian Wine overview

00:00:00 Costa Y Pampa Chardonnay

00:00:00 Valle Esteco Criolla

00:00:00 Cabernet Franc

00:00:00 Future Wine Trends

00:00:00 Master of Wine Programme


If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/474

If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

Intro and outro music
The New Investors
Contact: glenn@velournet.dk

GUEST CONTACT: Florencia Gomez, Wine Marketing Strategist




Wine 1: https://www.grupopenaflor.com.ar/en/wineries-trapiche

Wines 2, 3: https://www.elesteco.com.ar/en/home-2/

Date recorded: 30 Nov 2021

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Melissa Worrall www.interpretingwine.com/463

Victoria Daskal www.interpretingwine.com/464

Luke Harbor www.interpretingwine.com/473

Florencia Gomez www.interpretingwine.com/474

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