I’m Lawrence Francis, Host of Interpreting Wine, the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Wine Communication Series.
Across these 6 episodes I’ll be exploring Modern Wine Communication and marketing in the company of some of the world’s leading wine podcasters, traveling virtually from Australia and New Zealand to North America via China. With the influence of podcasting and social audio forecast to grow yet again in 2022, get ahead of the curve with this special series, to be released every fortnight between January and March 2022. If you haven’t already subscribed wherever you’re listening then sign up today so you don’t miss an episode.
We kick things off today in the company of Darren Oemcke and Simon West of Aussie Wine Chats podcast.
Simon West Origin Story
Darren Oemcke Origin Story
Market changes since COVID
Direct to consumer (DTC)
Marketing best practices
Reaching the trade
Aussie Wine podcast deep dive
Education Programmes- exporting and wine tech startups
Future marketing plans for winemakers
7-11-4 and long format marketing
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Intro and outro music
The New Investors
Guests: Darren Oemcke, Simon West, Aussie Wine Chat
Date recorded: 29 Oct 2021
Listen and subscribe: www.interpretingwine.com
Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable
Wine Communication Series SERIES DIRECT LINK
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