I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing. Today we continue the exploration of the impacts of the pandemic on the Spanish enotourism sector. Maria de Simón Baranda is uniquely placed to speak on the topic holding the dual roles of President of Ruta del Vino de Rioja Alavesa and Head of Administration for a boutique regional winery Viñedos y Bodegas de la Marquesa Valserrano.


00:00:00 Intro

00:02:17 Transition into working for the family winery

00:08:43 Rioja Alavesa enotourism overview

00:11:28 Enotourism deep dive at Viñedos y Bodegas de la Marquesa

00:22:32 Valserrano enotourism adaptations in 2020

00:29:54 Rioja Alavesa member adaptations

00:36:36 Wider Rioja enotourism context


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Intro and outro music
The New Investors
Contact: glenn@velournet.dk

Guest: Maria de Simón Baranda, President of Ruta del Vino de Rioja Alavesa






Date recorded: 15 January 2021

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