I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to this special two part series looking at the current state of Spanish enotourism in the wake of the pandemic. 

My guest today is Vinka Danitza a wine tourism professional based in Spain. As project manager for Priorat Enoturisme, she is developing and coordinating various projects to enhance the visitor experience, maximize tourism and the direct sales potential of the group members. 

00:00:00 Intro

00:02:21 Origin Story

00:07:48 Enotourism 101

00:16:01 COVID19 adaptations in Priorat

00:21:44 Reactions in different tourist sectors

00:27:47 Digitising customer interaction

00:31:15 Travel literature

00:40:54 Vinka’s current enotourism project

00:46:57 Looking ahead to 2021


If you know someone who would find this episode useful please share the direct link: www.interpretingwine.com/446

If you really found it useful please leave the episode an iTunes review on the same link. Thanks! 👌👌


Intro and outro music
The New Investors
Contact: glenn@velournet.dk

Guest: Vinka Danitza




Date recorded: 20 December 2020

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