Podcast Episodes
Recent episodes of Interpreting WIne
Don’t Get Lost In The Crowd: The Six Wine Stories Your Must Tell To Set Your Brand Apart In 2023
Producing close to 500 episodes of Interpreting Wine podcast over the last half-decade I’ve attracted listeners from the whole wine sales cycle, including importers, buyers, sommeliers and retailers. One of the biggest audiences I have is in the United Kingdom, more...
From Chaos to Connection: How to Improve the Visitor Experience and Build Stronger Customer Relationships at Wine Trade Tastings
I remember one of the first wine trade tastings I ever attended. I was excited to try all of the different wines and meet the producers, but I quickly found the experience overwhelming. There were hundreds of wines to taste, and the pace required to get through even a...
The power of regional level storytelling in wine marketing: how it can differentiate your wines, save you time at tastings, and support a sustainable and equitable industry
By developing a regional-level story, wine producers can create a compelling and unique identity for their region. This can be used to promote the region as a whole, highlighting its unique characteristics, history, and culture. This can help to attract wine tourists...
Six Wine Podcasts you should be listening to in 2020
Six of the best wine podcasts to listen to in 2020 If you're looking for a new wine podcast to listen to, you are increasingly spoiled for choice. What used to be a niche area when podcasts were still in their infancy has developed into a fairly crowded playing...
Should wine podcasts educate, inform and entertain?
Should wine podcasts educate, inform and entertain? Is it helpful to consider much bigger goals when producing podcast content? Here I expand on what it takes to produce wine content at the scale that I have been. This may resonate with some of you who may be...
Is podcasting’s low technical barrier to entry a good or bad thing from a wine perspective?
The growth of podcast consumption has led to a huge increase in the number of podcasts. Apple podcasts reached 1 million podcasts in early 2020. In this episode I draw out some of the nuances of creating content for audio. What might be the considerations for a winery...
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