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INTERPRETING WINE

ABOUT LAWRENCE

I told the full version of how I got started in the wine world and came to launch Interpreting Wine in podcast Episode 100. Listen below.

The podcast grew out of the question
“What would you do every day if money were no object?”
My answer at the the time was to travel around Spain interviewing wine-makers, sharing their stories in English.
And so it went for the first eight episodes of Interpreting Wine.
I’d only been broadcasting a short time before I realised that the real value-add was to help wineries, regions and countries tell their story to sommeliers, buyers, journalists and the wider wine trade.

Fast forward three years, 430 episodes, countless newspaper articles,  speaking appearances and more than 300,000 listens in  150 countries and it’s fair to say I understand how to communicate with the wine trade using podcasts better than anyone out there.

Each episode is listened to on average for more than 240 hours. That’s 10 straight days!

The contact time offered by an appearance on Interpreting Wine far exceeds that of most other media channels and is comparable with a Masterclass or Trade Tasting.

But don’t just take my word for it!

AS FEATURED IN

CLIENT FEEDBACK

What are they saying?

“The week after the podcasts were launched every class I walked into there was somebody who wanted to discuss them and we have had direct bookings from the podcasts themselves. Our experience was quick, efficient and purposeful. We plan to do many more podcasts in the future.” 

Jim Gore, Global Wine Academy

“Lawrence made the whole process really straightforward and during the (remote) recording sessions he managed to tease great stories out of the guests. We’ve had great feedback and listener figures too which has made the whole process feel very worthwhile.”

Rebecca Fraser, Louis Latour Agencies

“This series allows people who were not able to attend our tasting the opportunity to hear directly from the winemakers and learn from the regional masterclasses. We hope it brings a flavour of New Zealand to them.” 

Chris Stroud, New Zealand Winegrowers

“A great listen for all WSET diploma students on exam technique and tasting around Rosé wine.
These Interpreting Wine Podcasts are enjoyable and educational.”

Kirsten Macleod, WSET Diploma Student

CASE STUDIES

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Discover how audio can help your business achieve its goals.

Unlock the stories that will make you more memorable to the wine trade.

Embrace a medium that cannot be "locked down".

Work with the world's foremost wine podcaster.

Book a free voice or video call HERE

Discover how audio can help your business achieve its goals

Unlock the stories that will make you more memorable to the wine trade

Embrace a medium that cannot be "locked down"

Work with the world's foremost wine podcast producer 

Book a free video or voice call here